Social Data useful for your marketing strategy

We’ve often heard about Big Data… but what about Social Data? The Social Data is known as the practice of gathering data from blogs, website and any social media platforms. We’ve learned that there’s a layer of science behind social media, which could be really useful to the marketing strategy of a business. The key … More Social Data useful for your marketing strategy

Mobile Keeps Expanding as a Marketing Must-Have

Everything related to mobile has to be clear and brief. Mobile marketing requires compact usage of space, the contents and the container needs to be concise, avoiding lengthy pages of useless content and keeping everything geared towards the sales. And that’s how your mobile marketing will lead to success. Consumption habits have shifted, mobile aren’t … More Mobile Keeps Expanding as a Marketing Must-Have

Ecommerce Marketing Tips

UGC User-generated content is a priority in 2015, since traditional marketing and advertising is no longer that effective. New standards of credibility and authenticity requires you to have a mechanism in place to generate more trust, peer-ratings, audience-buzz and so forth in the form of ratings, reviews, testimonials, photos, and video blogs about your products and … More Ecommerce Marketing Tips

Email Marketing Optimization & Strategy Guide

ENGAGEMENT   The rules of optimal Engagement are changing every month on the webosphere. The rise of social authority: nowadays, a consumer hears not just from brands but from other empowered consumers and often trusts them more. In just a few short years, the power of brand messaging has rapidly declined as the power of social … More Email Marketing Optimization & Strategy Guide

Rise above the noise

Everyone and their mother are constantly overloaded with emails, informations, publicities, so on and so forth. It’s estimated that people see 5000 marketing messages per day, that’s why; if you want to rise above the noise, you need to tell a story and make yourself memorable. Here are 5 elements to a great company story; … More Rise above the noise

Why Predictive Analytics is going Mainstream

With predictive analytics becoming mainstream in the 2013-2018 period, it’s being increasingly used by organizations from marketing and sales to finance and operations to better achieve business performance. Predictive analytics is forwards looking It complements Business Intelligence It’s being used to humanize customer experience How? Predicting highest churn probability customers Predicting likely highest customer lifetime … More Why Predictive Analytics is going Mainstream