Everything related to mobile has to be clear and brief. Mobile marketing requires compact usage of space, the contents and the container needs to be concise, avoiding lengthy pages of useless content and keeping everything geared towards the sales. And that’s how your mobile marketing will lead to success. Consumption habits have shifted, mobile aren’t … More Mobile Keeps Expanding as a Marketing Must-Have
UGC User-generated content is a priority in 2015, since traditional marketing and advertising is no longer that effective. New standards of credibility and authenticity requires you to have a mechanism in place to generate more trust, peer-ratings, audience-buzz and so forth in the form of ratings, reviews, testimonials, photos, and video blogs about your products and … More Ecommerce Marketing Tips
ENGAGEMENT The rules of optimal Engagement are changing every month on the webosphere. The rise of social authority: nowadays, a consumer hears not just from brands but from other empowered consumers and often trusts them more. In just a few short years, the power of brand messaging has rapidly declined as the power of social … More Email Marketing Optimization & Strategy Guide
With the years, technology has changed and revolutionized the way we shop. The access to informations is easier than ever and consumers are more aware of what’s on the market. With most retailers now online, each and every one of them has to differentiate themselves. One of the many ways to do so is by … More The future of E-commerce
We are starting to see ecommerce being done via social channels, the mobile 1-click buying options are spreading. It’s not just Amazon or the Apple store now, it’s going to be Facebook and Twitter as well. For brands that means selling on different channels. Instagram for the kids and Facebook for the seniors, good ol’ baby … More Why sCommerce will Rise to Prominence
We’ve go inspired by Lucky Luke’s capacity of shooting faster than his shadow…but nowadays, we can buy online faster than our shadow! Without having the time to think about your purchase, and even ask yourself “Do I Really Need This” (by Beth Kobliner), 3 clicks of a finger on your mobile and your purchase is … More Buying faster than your shadow.
Everyone and their mother are constantly overloaded with emails, informations, publicities, so on and so forth. It’s estimated that people see 5000 marketing messages per day, that’s why; if you want to rise above the noise, you need to tell a story and make yourself memorable. Here are 5 elements to a great company story; … More Rise above the noise
With predictive analytics becoming mainstream in the 2013-2018 period, it’s being increasingly used by organizations from marketing and sales to finance and operations to better achieve business performance. Predictive analytics is forwards looking It complements Business Intelligence It’s being used to humanize customer experience How? Predicting highest churn probability customers Predicting likely highest customer lifetime … More Why Predictive Analytics is going Mainstream