It’s unbelievable how fast time flies. September is already gone and the big season for e-commerce is upon us. Canadian Thanksgiving, Halloween, American Thanksgiving, Black Friday, Cyber Monday, Christmas, the Boxing Day and the New year are all very close now.
There’s no better time for marketers to begin prepping for their holiday email campaigns. To boost sales during this critical time of year, brands must start testing their strategies early to identify the best opportunities to engage customers and increase conversion rates.
Case in point, here is how much money was spent on holidays in 2015:
Halloween : $6.9 billion
Thanksgiving : $1.7 billion
Black Friday : $2.7 billion
Cyber Monday : $3.07 billion
And more than half of that money was made online. Shoppers are opting more and more to buy online rather than fight the crowds in brick-and-mortar stores. Marketers should make a list and check it…
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