The importance of a calendar event


Do you organize Seminars and Webinars that should be popular but somehow, aren’t? Do you organize events that should attract a large population but somehow, are failing? Did you promote a huge sale where almost everything was 50% off and nobody took advantage of it?

Before you blame your staff, your representative, your own performance or your product, has it ever occurred to you that people might just forget about these things?

In our digital era, where everything is automated, good memory is almost a luxury. Seriously, how many phone numbers do you know by heart? Even better, how many people have you asked for their phone number and they had to check their cell phone to answer you? With caller I.D being considered a basic feature on any cell phone package, who needs to remember a whole number?  It goes back to the old joke: What’s the 9-1-1’s…

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