With the years, technology has changed and revolutionized the way we shop.
The access to informations is easier than ever and consumers are more aware of what’s on the market.
With most retailers now online, each and every one of them has to differentiate themselves. One of the many ways to do so is by offering a personal experience to the customers.
1 in 10 consumers
would spend more than $1000 online
without seeing a product first.
How can you actually offer that? By building a personalized relationship with the shopper and provide the interactive experience that would come with an in-store shopping. Even if the customer is not in a brick-and-mortar business, you need to be able to identify their needs and offer your products or services appropriately.
According to Forrester, “many consumers expect to have the same personal experience shopping online as they do shopping in-store, and they expect the same convenience and speed of shopping in-store as they do shopping online.”
Using predictive marketing as a tool to boost your revenue and customer lifetime value is essential. It will allow you to collect data on the interests of your customer, and then analyze it to identify patterns and make predictions about future outcomes.
Here are our top 3 strategies to turn browsers into buyers (in no particular order);
- OPTIMIZED LANDING PAGES
Having a landing page gives customers instant information about products you are selling and gives them an easy layout to click through to the specific product they may need. Remove clutter; focus more on the product and the call to action.
- HAVE AN EASY CHECKOUT SYSTEM
Limit the amount of steps between a customer adding a product to their cart and buying that product – it means less time for them to change their minds.
- HELP MAKE BUYING CHOICES
Make suggestions, bundles and offer deals to direct the customer towards making a purchase.