Buying faster than your shadow.

Screen Shot 2015-07-17 at 1.56.20 PMWe’ve go inspired by Lucky Luke’s capacity of shooting faster than his shadow…but nowadays, we can buy online faster than our shadow!

Without having the time to think about your purchase, and even ask yourself “Do I Really Need This” (by Beth Kobliner), 3 clicks of a finger on your mobile and your purchase is on it’s way to your doorstep.

It got us thinking, how important is the speed of a transaction? According to Kent Alstad from Radware, “51% of online shoppers […] say that site slowness is the top reason they’d abandon a purchase”. We live in a world where we want everything to happen quickly and effectively. The challenge for companies is not to bring traffic but conversion to their mobile online web page.

Screen Shot 2015-07-17 at 1.57.49 PMWhen you have a look at that statistic, it says, “roughly 75% of online shopping carts are abandoned before checkout.” [1]

To prevent this from happening and increasing your mobile conversation rates, here are a few tips;

  • Less is more; as for the content you’re showing.
  • Smooth navigation
  • Offer the opportunity to change device
  • Quick mobile checkout

After all, buying online needs to be intuitive and simple.

[1] Radware Blog. Written by Tammy Everts, Oct 31, 2013


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